Anjali Rohira

A SaaS Product Designer, who can build & scale products for B2B Companies 👑

My Specialization is in improving the conversion of trial users to paid users, increasing sales of B2B companies by driving acquisition, retention and growth


With over 3.5 years of experience in web application design, my target clients are   small to medium-sized B2B SaaS startups   seeking strategic design advice, consultancy or complete design solutions.

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My Works

My Journey to design and tech..

The Power of Listening: From Counselor to Product designer and technologist - An Interview
A few years ago, Anjali was drawn to technology as a platform to improve the lives of people in crisis..Read More...

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My expert
areas

Here are some ways I have contributed in building profitable SaaS products across the globe:

  • I bring in global experience of building for international countires like US, UK, Japan, Middle east, India. My expertise lies in taking product from 0 to 1 and 1 to millions using Product-led-growth strategy, user psychology, researching and ideating through complex user journeys.
    •  
  • Streamlining self-serve sign-up and onboarding flows to boost retention and increase paid conversions.
    •  
  • Minimizing friction in the first-time user experience and accelerating their journey towards the aha moment, resulting in higher user retention rates .
    •  
  • Identifying and addressing critical design flaws in the products user experience (UX), providing an actionable plan for optimization.
    •  
  • Designing a user-friendly product that is easy to learn and genuinely enjoyable to use, fostering higher engagement and increasing the likelihood of positive word-of-mouth recommendations.
My Resume

  • UX design (95%)

  • Information Architecture (80%)

  • Storyboarding / Journey mapping (85%)

  • Wireframing (90%)

  • Visual Design (85%)

  • Usability Testing (90%)

  • Design systems (80%)

  • Interactive prototyping (78%)

  • User Research (90%)

  • User Psychology (75%)

  • HTML/CSS/JS (75%)

  • May 2023 - PresentVelents.ai
    Hamburg, Germany

    Sr. Product Designer

  • December 2021 - May 2023ThreeSides Corporation
    Fukuka, Japan

    Product Designer

  • August 2022 - PresentDabble Labs
    Florida, USA

    UX Designer

  • August 2021 - November 2021Evbex
    Caerphilly, United Kingdom

    UX Designer

  • November 2021 - December 2021COOX
    New Delhi, India

    Frontend developer intern

  • August 2020 - November 2020Docccita
    Greater Noida, India

    UI/UX Designer

  • Websites

    I work closely with clients to take their website’s UI UX to a new level.

  • Saas, CRM and Web Apps

    I create apps that engage, improve, and change lives.

  • Audits

    I assess current UI UX and provide insights and recommendations.

  • A/B Testing

    Test multiple variants of elements or pages to see which one gets the most engagement.

  • Behavior Analytics

    Analyze how people engage with your current UI to remove friction and improve.

  • Wireframes

    Wireframes lay the foundation for the user experience, functionality, and structure.

  • Information Architecture

    Methodically structure your content — making it an intuitive experience for customers.

Improved customer acqusition / conversion upto 12%   ●   Elevated activation and adoption by 20%   ●   Optimized the design process by 20%   ●   10% reduction in user drop offs by streamlining onboarding experience   ●   Increased sales and customer retention by over 15%

Philosophies
that drives a designer in me

  • 01

    Design is all about asking intelligent questions

    When tasked with a challenge, I go deep dive into the core problem. My technical background helps me ask intelligent question, plan/measure right metrics, take informaed decisions and debate on detailed technical aspect of interaction design, specifically around APIs design to create best experience....

  • 02

    Clear experiences over unpredictability

    As designers, our job should not be to remove complexity or friction, but rather create a clear, intutive and understandable product experience. At times, this may mean adding thoughtful complexities...

  • 03

    Users over anything

    The most beutiful looking designs are crap and not usable. To design the best UX, It's important to pay attention to what users do, not what they say. So, I focus heavily on understanding user psychology through different means....

  • 04

    Constantly challenging our own assumptions

    It's easy to become over confident in our ideas, solutions or opinions. Rigorous iteration and testing can help bring clarity and confidence to the work....

Dont just
take my words

“Anjali seems to apply her technical knowledge at work by asking right questions, which comes handy while solving complex problems, this also stands her out from others.

Finding good UX Solutions for customers pain points in already established product is difficult. She did designs by considering multiple scenarios to handle in data heavy features.

Developer handoff figma designs by her is eaasy to understand for developers which makes it easy to execute fast.”

President's Award 👨‍💼

ThreeSides Corporations, Japan


“Anjali is a talented designer and great to work with. Not only is she an amazing designer, but she tries to understand the business needs and research on how exactly user experience needs to be designed.

Anjali is very innovative and always looking for new solutions and fresh ideas that can advance her knowledge to exceed her client’s expectations and goals.

She is a passionate designer and always seems to have great awareness of new creative strategies and technology, which makes her a great asset to any company.”

Raoof Naushad 👨‍💻

Technology Consultant at Evbex

Let's build something great! ❤️

If you’d like to work with me or have an opportunity in mind, or just want to wave 👋 , please get in touch.

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